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He is very greedy and possessive but knows how to stay calm. His personality seems to be similar to Bowser.
He only appears at the end. After Fishy Boopkins and his companions are captured by the "Teletubmarine", he reveals himself to the gang that he is a collector of rare things, and that Fishy Boopkins is a rare creature. After throwing Fishy Boopkins in his treasure room, he subjects SMG4, Mario, FM, X, and Ben, to "Sector 2-SX-C".
Unlike the first part, he has an even bigger role, and appears throughout the entire episode. He is seen electrocuting Fishy Boopkins in order to make him sing, and later appears to release Telletubbies as part of his attacks against the gang after Ben's mom releases them. Upon the destruction of the last of his army, and the sinking of his submarine, he dies with his army as the rest of the crew escapes to safety.